:root {
	color-scheme: light;
	--ink: #0f1720;
	--ink-soft: #4a5563;
	--ink-faint: #8b95a5;
	--paper: #f7f8fa;
	--paper-2: #ffffff;
	--line: rgba(15, 23, 32, 0.08);
	--line-strong: rgba(15, 23, 32, 0.14);
	--accent: #c45c26;
	--accent-deep: #a3481c;
	--teal: #1f6b66;
	--before: #6b7280;
	--after: #1f6b66;
	--shadow: 0 1px 2px rgba(15, 23, 32, 0.04), 0 24px 48px -28px rgba(15, 23, 32, 0.28);
	--shadow-soft: 0 12px 40px -24px rgba(15, 23, 32, 0.2);
	--font-display: "Instrument Serif", Georgia, "Times New Roman", serif;
	--font-body: "Sora", system-ui, sans-serif;
	--max: 72rem;
	--pad: clamp(1.25rem, 4vw, 3rem);
	--radius: 12px;
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
	margin: 0;
	font-family: var(--font-body);
	font-size: 1.05rem;
	line-height: 1.55;
	color: var(--ink);
	background: var(--paper);
	-webkit-font-smoothing: antialiased;
}

a { color: inherit; }

/* ——— Top nav ——— */
.site-top {
	position: sticky;
	top: 0;
	z-index: 20;
	display: flex;
	align-items: center;
	justify-content: space-between;
	padding: 1rem var(--pad);
	background: rgba(247, 248, 250, 0.85);
	backdrop-filter: blur(12px);
	border-bottom: 1px solid var(--line);
}

.site-top__brand {
	display: inline-flex;
	align-items: center;
	gap: 0.55rem;
	font-family: var(--font-display);
	font-size: 1.35rem;
	text-decoration: none;
	letter-spacing: -0.01em;
}

.site-top__mark {
	display: block;
	width: 1.75rem;
	height: 1.75rem;
	border-radius: 0.4rem;
	flex-shrink: 0;
}

.site-top__nav {
	display: flex;
	align-items: center;
	gap: 1rem;
}

.link-quiet {
	text-decoration: none;
	font-size: 0.9rem;
	font-weight: 500;
	color: var(--ink-soft);
}

.link-quiet:hover { color: var(--ink); }

.btn {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	padding: 0.8rem 1.25rem;
	border-radius: 8px;
	background: var(--ink);
	color: #fff;
	font-family: var(--font-body);
	font-weight: 600;
	font-size: 0.92rem;
	text-decoration: none;
	border: 0;
	cursor: pointer;
	transition: background 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease;
}

.btn:hover {
	background: #1a2430;
	transform: translateY(-1px);
	box-shadow: var(--shadow-soft);
}

.btn--ghost {
	background: transparent;
	color: var(--ink);
	box-shadow: inset 0 0 0 1.5px var(--line-strong);
}

.btn--ghost:hover {
	background: var(--paper-2);
	box-shadow: inset 0 0 0 1.5px var(--ink);
}

.btn--sm {
	padding: 0.5rem 0.9rem;
	font-size: 0.82rem;
	background: var(--accent);
}

.btn--sm:hover { background: var(--accent-deep); }

/* ——— Hero ——— */
.hero {
	padding: clamp(2.5rem, 8vh, 5rem) var(--pad) clamp(3rem, 8vh, 5rem);
	border-bottom: 1px solid var(--line);
	background:
		radial-gradient(ellipse 80% 50% at 100% 0%, rgba(31, 107, 102, 0.06), transparent 55%),
		radial-gradient(ellipse 60% 40% at 0% 100%, rgba(196, 92, 38, 0.05), transparent 50%),
		var(--paper);
}

.hero__inner {
	max-width: var(--max);
	margin: 0 auto;
	display: grid;
	gap: clamp(2.5rem, 5vw, 4rem);
	align-items: center;
}

@media (min-width: 960px) {
	.hero__inner {
		grid-template-columns: 1fr 1.05fr;
		gap: 3.5rem;
	}
}

.hero__brand {
	margin: 0 0 1rem;
	display: flex;
	align-items: center;
	gap: 0.7rem;
	font-family: var(--font-display);
	font-size: clamp(2.75rem, 6vw, 4rem);
	line-height: 0.95;
	letter-spacing: -0.02em;
}

.hero__mark {
	display: block;
	width: clamp(2.5rem, 5vw, 3.25rem);
	height: clamp(2.5rem, 5vw, 3.25rem);
	border-radius: 0.65rem;
	flex-shrink: 0;
}

.hero__headline {
	margin: 0 0 1.25rem;
	font-family: var(--font-display);
	font-weight: 400;
	font-size: clamp(1.65rem, 3.2vw, 2.35rem);
	line-height: 1.2;
	letter-spacing: -0.015em;
}

.hero__line { display: block; }

.hero__line--em {
	font-style: italic;
	color: var(--ink-soft);
}

.hero__ask {
	margin: 0 0 1.75rem;
	font-family: var(--font-display);
	font-size: 1.35rem;
	font-style: italic;
	color: var(--accent);
}

.hero__ctas {
	display: flex;
	flex-wrap: wrap;
	gap: 0.75rem;
}

.hero__ctas--center {
	justify-content: center;
}

.hero__price-hint {
	margin: 1rem 0 0;
	font-size: 0.88rem;
	font-weight: 500;
	color: var(--ink-faint);
}

/* Product mock */
.hero__mock { min-width: 0; }

.mock {
	background: var(--paper-2);
	border: 1px solid var(--line-strong);
	border-radius: calc(var(--radius) + 4px);
	box-shadow: var(--shadow);
	overflow: hidden;
}

.mock__chrome {
	display: flex;
	align-items: center;
	gap: 0.4rem;
	padding: 0.75rem 1rem;
	border-bottom: 1px solid var(--line);
	background: #fafbfc;
}

.mock__dot {
	width: 8px;
	height: 8px;
	border-radius: 50%;
	background: #d1d5db;
}

.mock__dot:nth-child(1) { background: #f0a8a0; }
.mock__dot:nth-child(2) { background: #e8d08a; }
.mock__dot:nth-child(3) { background: #a8d4b8; }

.mock__title {
	margin-left: 0.5rem;
	font-size: 0.75rem;
	font-weight: 600;
	color: var(--ink-faint);
	letter-spacing: 0.04em;
	text-transform: uppercase;
}

.mock__body { padding: 1.25rem; }

.mock__thread { min-height: 11rem; }

.mock__bubble {
	margin-bottom: 1rem;
	padding: 0.9rem 1rem;
	border-radius: 10px;
	background: var(--paper);
	border: 1px solid var(--line);
}

.mock__bubble--answer {
	background: #fff;
	border-color: rgba(31, 107, 102, 0.2);
}

.mock__label {
	display: block;
	font-size: 0.68rem;
	font-weight: 600;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--ink-faint);
	margin-bottom: 0.35rem;
}

.mock__q,
.mock__a {
	margin: 0;
	font-size: 0.95rem;
	line-height: 1.5;
}

.mock__a.is-typing::after {
	content: "";
	display: inline-block;
	width: 0.45em;
	height: 1em;
	margin-left: 2px;
	vertical-align: -0.1em;
	background: var(--teal);
	animation: blink 0.9s step-end infinite;
}

.mock__source {
	margin: 0.65rem 0 0;
	font-size: 0.75rem;
	color: var(--teal);
	font-weight: 500;
}

.mock__prompts {
	display: flex;
	flex-direction: column;
	gap: 0.45rem;
	margin-top: 1rem;
	padding-top: 1rem;
	border-top: 1px solid var(--line);
}

.mock__prompt {
	text-align: left;
	font-family: var(--font-body);
	font-size: 0.82rem;
	font-weight: 500;
	padding: 0.65rem 0.85rem;
	border-radius: 8px;
	border: 1px solid var(--line);
	background: #fff;
	color: var(--ink-soft);
	cursor: pointer;
	transition: border-color 0.15s ease, color 0.15s ease, background 0.15s ease;
}

.mock__prompt:hover,
.mock__prompt.is-active {
	border-color: var(--ink);
	color: var(--ink);
	background: var(--paper);
}

.mock__caption {
	margin: 0.75rem 0 0;
	font-size: 0.75rem;
	color: var(--ink-faint);
	text-align: center;
}

/* ——— Bands ——— */
.band {
	padding: clamp(3.5rem, 10vh, 6.5rem) var(--pad);
	border-bottom: 1px solid var(--line);
}

.band__wide {
	max-width: var(--max);
	margin: 0 auto;
}

.band__inner {
	max-width: 36rem;
	margin: 0 auto;
}

.band__inner--center { text-align: center; }

.eyebrow {
	margin: 0 0 0.75rem;
	font-size: 0.72rem;
	font-weight: 600;
	letter-spacing: 0.14em;
	text-transform: uppercase;
	color: var(--teal);
}

.band__title {
	margin: 0 0 2rem;
	font-family: var(--font-display);
	font-weight: 400;
	font-size: clamp(1.85rem, 3.5vw, 2.75rem);
	line-height: 1.15;
	letter-spacing: -0.02em;
	max-width: 22ch;
}

.lede {
	margin: -1rem 0 1.75rem;
	color: var(--ink-soft);
	max-width: 36rem;
	font-size: 1.05rem;
}

/* Pain stories */
.band--pain { background: var(--paper-2); }

.story-grid {
	display: grid;
	gap: 1rem;
	grid-template-columns: 1fr;
}

@media (min-width: 720px) {
	.story-grid { grid-template-columns: 1fr 1fr; }
}

.story {
	margin: 0;
	padding: 1.5rem;
	border-radius: var(--radius);
	border: 1px solid var(--line);
	background: var(--paper);
	transition: border-color 0.2s ease, box-shadow 0.2s ease;
}

.story:hover {
	border-color: var(--line-strong);
	box-shadow: var(--shadow-soft);
}

.story__icon {
	display: block;
	width: 28px;
	height: 28px;
	margin-bottom: 1rem;
	opacity: 0.7;
	background: currentColor;
	mask-size: contain;
	mask-repeat: no-repeat;
	mask-position: center;
	-webkit-mask-size: contain;
	-webkit-mask-repeat: no-repeat;
	-webkit-mask-position: center;
}

.story__icon[data-icon="search"] {
	mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Ccircle cx='11' cy='11' r='7' stroke-width='1.5'/%3E%3Cpath stroke-width='1.5' d='M20 20l-3.5-3.5'/%3E%3C/svg%3E");
	-webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Ccircle cx='11' cy='11' r='7' stroke-width='1.5'/%3E%3Cpath stroke-width='1.5' d='M20 20l-3.5-3.5'/%3E%3C/svg%3E");
}

.story__icon[data-icon="person"] {
	mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Ccircle cx='12' cy='8' r='3.5' stroke-width='1.5'/%3E%3Cpath stroke-width='1.5' d='M5 19c0-3.5 3-5.5 7-5.5s7 2 7 5.5'/%3E%3C/svg%3E");
	-webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Ccircle cx='12' cy='8' r='3.5' stroke-width='1.5'/%3E%3Cpath stroke-width='1.5' d='M5 19c0-3.5 3-5.5 7-5.5s7 2 7 5.5'/%3E%3C/svg%3E");
}

.story__icon[data-icon="folder"] {
	mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Cpath stroke-width='1.5' d='M3 7.5h6l2 2H21v9.5a1 1 0 01-1 1H4a1 1 0 01-1-1V7.5z'/%3E%3C/svg%3E");
	-webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Cpath stroke-width='1.5' d='M3 7.5h6l2 2H21v9.5a1 1 0 01-1 1H4a1 1 0 01-1-1V7.5z'/%3E%3C/svg%3E");
}

.story__icon[data-icon="door"] {
	mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Cpath stroke-width='1.5' d='M5 4h10v16H5V4zM15 8h4v12h-4M9.5 12h.01'/%3E%3C/svg%3E");
	-webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 24 24' stroke='%23000'%3E%3Cpath stroke-width='1.5' d='M5 4h10v16H5V4zM15 8h4v12h-4M9.5 12h.01'/%3E%3C/svg%3E");
}

.story__quote {
	margin: 0 0 0.5rem;
	font-family: var(--font-display);
	font-size: 1.35rem;
	line-height: 1.25;
	font-style: italic;
}

.story__note {
	margin: 0;
	font-size: 0.9rem;
	color: var(--ink-soft);
}

/* Transformation */
.band--xform { background: var(--paper); }

.xform {
	display: grid;
	gap: 1.5rem;
	align-items: stretch;
}

@media (min-width: 800px) {
	.xform {
		grid-template-columns: 1fr auto 1fr;
		align-items: center;
		gap: 2rem;
	}
}

.xform__col {
	padding: 1.75rem;
	border-radius: var(--radius);
	border: 1px solid var(--line);
	background: var(--paper-2);
	min-height: 100%;
}

.xform__col h3 {
	margin: 0 0 1rem;
	font-size: 0.78rem;
	font-weight: 600;
	letter-spacing: 0.1em;
	text-transform: uppercase;
}

.xform__col--before h3 { color: var(--before); }
.xform__col--after h3 { color: var(--after); }

.xform__col--after {
	border-color: rgba(31, 107, 102, 0.25);
	box-shadow: var(--shadow-soft);
}

.xform__col ul {
	margin: 0;
	padding: 0;
	list-style: none;
}

.xform__col li {
	position: relative;
	padding: 0.55rem 0 0.55rem 1.25rem;
	border-top: 1px solid var(--line);
	color: var(--ink-soft);
	font-size: 0.98rem;
}

.xform__col li:first-child { border-top: 0; }

.xform__col li::before {
	content: "";
	position: absolute;
	left: 0;
	top: 1.05rem;
	width: 6px;
	height: 6px;
	border-radius: 50%;
	background: var(--ink-faint);
}

.xform__col--after li::before { background: var(--after); }

.xform__arrow {
	display: none;
	color: var(--ink-faint);
	justify-content: center;
}

@media (min-width: 800px) {
	.xform__arrow { display: flex; }
}

/* Interactive asks */
.band--asks { background: var(--paper-2); }

.ask-row {
	display: flex;
	flex-wrap: wrap;
	gap: 0.65rem;
}

.ask-chip {
	font-family: var(--font-body);
	font-size: 0.9rem;
	font-weight: 500;
	padding: 0.75rem 1.1rem;
	border-radius: 999px;
	border: 1px solid var(--line-strong);
	background: #fff;
	color: var(--ink);
	cursor: pointer;
	transition: background 0.15s ease, border-color 0.15s ease, transform 0.15s ease;
}

.ask-chip:hover {
	border-color: var(--ink);
	transform: translateY(-1px);
	box-shadow: var(--shadow-soft);
}

.ask-hint {
	margin: 1.25rem 0 0;
	font-size: 0.85rem;
	color: var(--ink-faint);
}

.ask-hint a {
	color: var(--teal);
	text-decoration: none;
	font-weight: 500;
}

.ask-hint a:hover { text-decoration: underline; }

/* Personas */
.band--who { background: var(--paper); }

.persona-grid {
	display: grid;
	gap: 0.85rem;
	grid-template-columns: 1fr;
}

@media (min-width: 640px) {
	.persona-grid { grid-template-columns: 1fr 1fr; }
}

@media (min-width: 960px) {
	.persona-grid { grid-template-columns: repeat(3, 1fr); }
}

.persona {
	padding: 1.35rem 1.4rem;
	border-radius: var(--radius);
	border: 1px solid var(--line);
	background: var(--paper-2);
	transition: border-color 0.2s ease, transform 0.2s ease;
}

.persona:hover {
	border-color: var(--ink);
	transform: translateY(-2px);
}

.persona h3 {
	margin: 0 0 0.4rem;
	font-size: 1rem;
	font-weight: 600;
}

.persona p {
	margin: 0;
	font-size: 0.9rem;
	color: var(--ink-soft);
	line-height: 1.45;
}

/* Steps */
.band--steps { background: var(--paper-2); }

.steps {
	margin: 0;
	padding: 0;
	list-style: none;
	display: grid;
	gap: 1.5rem;
}

@media (min-width: 800px) {
	.steps {
		grid-template-columns: repeat(3, 1fr);
		gap: 2rem;
	}
}

.step {
	display: grid;
	gap: 0.75rem;
	padding-top: 1rem;
	border-top: 1px solid var(--line-strong);
}

.step__n {
	font-family: var(--font-display);
	font-size: 1.5rem;
	color: var(--accent);
	font-style: italic;
}

.step h3 {
	margin: 0 0 0.4rem;
	font-size: 1.1rem;
	font-weight: 600;
}

.step p {
	margin: 0;
	color: var(--ink-soft);
	font-size: 0.95rem;
}

/* Objections */
.band--objections { background: var(--paper); }

.obj-list {
	display: grid;
	gap: 0;
	max-width: 40rem;
}

.obj {
	display: grid;
	gap: 0.25rem;
	padding: 1.35rem 0;
	border-top: 1px solid var(--line);
}

.obj:last-child { border-bottom: 1px solid var(--line); }

.obj__say {
	margin: 0;
	font-size: 1.05rem;
	color: var(--ink-soft);
}

.obj__reply {
	margin: 0;
	font-family: var(--font-display);
	font-size: 1.5rem;
	font-style: italic;
	letter-spacing: -0.01em;
}

/* Trust */
.band--trust { background: var(--paper-2); }

.trust-grid {
	display: grid;
	gap: 1rem;
	grid-template-columns: 1fr;
}

@media (min-width: 720px) {
	.trust-grid { grid-template-columns: 1fr 1fr; }
}

.trust {
	padding: 1.5rem;
	border-radius: var(--radius);
	border: 1px solid var(--line);
	background: var(--paper);
}

.trust h3 {
	margin: 0 0 0.45rem;
	font-size: 1rem;
	font-weight: 600;
}

.trust p {
	margin: 0;
	font-size: 0.92rem;
	color: var(--ink-soft);
}

/* Pricing */
.band--pricing {
	background: var(--paper);
	border-top: 1px solid var(--line);
}

.price-line {
	margin: 0.5rem 0 0.75rem;
	display: flex;
	flex-wrap: wrap;
	align-items: baseline;
	justify-content: center;
	gap: 0.5rem 0.75rem;
}

.price-line__amount {
	font-family: var(--font-display);
	font-size: clamp(2.25rem, 5vw, 3rem);
	color: var(--ink);
	letter-spacing: -0.02em;
}

.price-line__period {
	font-size: 1rem;
	font-weight: 500;
	color: var(--ink-soft);
}

.price-note {
	max-width: 36rem;
	margin-left: auto;
	margin-right: auto;
}

/* Close */
.band--close {
	background: var(--ink);
	color: #f7f8fa;
	border-bottom: 0;
	padding-top: clamp(4.5rem, 12vh, 7rem);
	padding-bottom: clamp(4.5rem, 12vh, 7rem);
}

.close-title {
	margin: 0 0 0.75rem;
	font-family: var(--font-display);
	font-weight: 400;
	font-size: clamp(2.2rem, 5vw, 3.4rem);
	line-height: 1.1;
	letter-spacing: -0.02em;
}

.close-body {
	margin: 0 0 1.75rem;
	font-family: var(--font-display);
	font-size: clamp(1.4rem, 3vw, 1.85rem);
	font-style: italic;
	color: rgba(247, 248, 250, 0.72);
}

.band--close .btn {
	background: #fff;
	color: var(--ink);
}

.band--close .btn:hover {
	background: #eef1f4;
}

.band--close .btn--ghost {
	background: transparent;
	color: #f7f8fa;
	box-shadow: inset 0 0 0 1.5px rgba(247, 248, 250, 0.35);
}

.band--close .btn--ghost:hover {
	background: rgba(247, 248, 250, 0.08);
	box-shadow: inset 0 0 0 1.5px #f7f8fa;
}

.site-foot {
	display: flex;
	justify-content: space-between;
	align-items: center;
	gap: 1rem;
	flex-wrap: wrap;
	padding: 1.25rem var(--pad);
	font-size: 0.88rem;
	background: var(--ink);
	color: rgba(247, 248, 250, 0.55);
}

.site-foot__brand {
	display: inline-flex;
	align-items: center;
	gap: 0.45rem;
}

.site-foot__mark {
	display: block;
	width: 1.25rem;
	height: 1.25rem;
	border-radius: 0.3rem;
	flex-shrink: 0;
}

.site-foot__links {
	display: flex;
	flex-wrap: wrap;
	gap: 1.25rem;
}

.site-foot a {
	color: #f7f8fa;
	text-decoration: none;
}

.site-foot a:hover { text-decoration: underline; }

/* ——— Legal / content pages ——— */
.legal {
	padding: clamp(3rem, 8vh, 5rem) var(--pad) clamp(4rem, 10vh, 6rem);
	background: var(--paper);
	border-bottom: 1px solid var(--line);
}

.legal__inner {
	max-width: 40rem;
	margin: 0 auto;
}

.legal__title {
	margin: 0 0 0.5rem;
	font-family: var(--font-display);
	font-weight: 400;
	font-size: clamp(2.2rem, 4vw, 3rem);
	letter-spacing: -0.02em;
	line-height: 1.1;
}

.legal__updated {
	margin: 0 0 2.5rem;
	font-size: 0.85rem;
	color: var(--ink-faint);
}

.legal__body {
	font-size: 1.02rem;
	line-height: 1.65;
	color: var(--ink-soft);
}

.legal__body h2 {
	margin: 2.25rem 0 0.75rem;
	font-family: var(--font-display);
	font-weight: 400;
	font-size: 1.55rem;
	color: var(--ink);
	letter-spacing: -0.015em;
}

.legal__body h3 {
	margin: 1.5rem 0 0.5rem;
	font-size: 1.05rem;
	font-weight: 600;
	color: var(--ink);
}

.legal__body p,
.legal__body ul {
	margin: 0 0 1rem;
}

.legal__body ul {
	padding-left: 1.25rem;
}

.legal__body li {
	margin-bottom: 0.4rem;
}

.legal__body a {
	color: var(--teal);
	font-weight: 500;
}

.legal__body a:hover { text-decoration: underline; }

/* Motion */
[data-rise] {
	opacity: 0;
	transform: translateY(16px);
	animation: rise 0.85s ease forwards;
}

[data-rise-delay="1"] { animation-delay: 0.12s; }

[data-reveal] {
	opacity: 0;
	transform: translateY(28px);
	transition: opacity 0.75s ease, transform 0.75s ease;
}

[data-reveal].is-in {
	opacity: 1;
	transform: none;
}

@keyframes rise {
	to { opacity: 1; transform: none; }
}

@keyframes blink {
	50% { opacity: 0; }
}

@media (prefers-reduced-motion: reduce) {
	html { scroll-behavior: auto; }
	[data-rise], [data-reveal] {
		opacity: 1;
		transform: none;
		animation: none;
		transition: none;
	}
	.mock__a.is-typing::after { display: none; }
}

@media (max-width: 640px) {
	.site-top__nav .link-quiet { display: none; }
}